SEO Global / Local

How to decide your SEO Package?

Before choosing your SEO package, make sure that package will get you result. SEO is an important part for all businesses by which you get more traffic to your site organically.

Nowadays choosing a SEO package can be difficult. Different SEO companies offer different packages, what you find in one company is not what you will find in another.  Take your time to understand the packages which is best suited for your business.

There are certain things you have to keep in mind while selecting SEO Package:

1. Business Type-

As a business owner, your primary objective is to get maximum return on investment (ROI) from the marketing campaign you invest in. For this, you have to make sure that you are getting SEO services that actually benefit your business.

To choose best SEO package, first of all you need to understand your business type:

1. Service business- Service businesses are those that provide an activity or the performance of a task with a commercial purpose. This task is directed to help a business or an individual in subjects such as consulting, accounting, transportation, cleaning, hospitality, traveling or maintenances, salons, repair shops, schools, banks, accounting firms, law firms among others.

Local SEO:-

Local SEO helps businesses promote their services to local customers at the exact time they’re looking for them online. Search engines use Name, Address and Phone number (NAP) from the directories like Google, Bing, and Yahoo etc on internet world. These are the factors for determine search ranking.

There is a lot of work that needs to be done. That is why you should make sure that you choose a package that includes local SEO work.

Content:

Content is most important part of SEO. Visitors visit your website because they are interested in your offers .

That is why you need to make a significant investment in the content on your website.

2. Product business- Business products are the goods and services that people want to buy. Product based SEO/ Ecommerce SEO is used to increase your online store’s Google traffic and drive more sales.

About On-site or Off-site SEO, you need to ask first few things

1. Research
2. Keyword research
3. Competitor research
4. Identifying current problems
5. On – Page optimization
6. Off- Page optimization

Ask them about above points and choose wisely.

2. Location based- Location based SEO, also known as Geo- targeting. Nowadays 92% search is location based. It will help us to see that anything can be within our reach, no matter our locations. Before yougo for location-based SEO always ask about below mentioned tasks:

There are 3 major things which you have to consider for Local Based SEO

1. Target location- specific keyword
2. Set up of Google Business account
3. Location based SEO content for your website / blogs
4. Add your location URLs to My Business page

 

How to choose Keywords for your business?

Choosing the right keywords and phrase is one of the most important steps for successful search engine optimization. You need most effective keywords to connect with your target audience. It can take time, but the results will be worth it.

Before jumping on how to choose keywords let us first, we understand about ‘What is Keyword?’

• Keyword and phrases identify what people are searching

We use these searching keywords and phrases in web pages, content creation and other marketing methods.

Understanding of keywords which you need to choose accordingly:

1. Idea from Tools- Use tools to research your potential targeted keywords. These tools will give you data on keyword volume, competition, similar keywords, what is in trends and more. Some best tools for Keyword Research

1. AHREFS Keyword Explorer
2. Google Keyword Planner
3. SEMrush
4. KWFinder
5. Keyword Snatcher
6. Long Tail Pro
7. Keyword Tool

These are some tools which will help you to find your best keywords.

2. Divide Keywords in Category- Create topic groups for your targeting keywords and find keywords that fit within your topics and apply to your business and target customers.  
3. According to Product or Service- Pick keywords that work for your products or Services.
4. According to location- You first need to know which search queries are helping people to find you. You have to identify keywords for your local SEO that pertain to your geographic location. Include area names, counties, cities, etc. in your blog posts and site content. People tend to look for product/service near them first.

According to season- Season is an important factor in the form of when people decide to buy a product or service. Factors which affect people purchasing things are climate, holidays and date impacts. Seasonality impacts all businesses, no matter the location, your product or your services. Season change audience behavior.
There are two types of Seasonal SEO:-

1. Time-based: includes summer, winter and specific months.
2. Event-based: includes Christmas, Thanksgiving etc.

Seasonal SEO especially effective if you deal with product/service that depends on weather or event.

6. According to festival- Every festival need their right product or service like clothing, lights, flowers, beautician etc. In Festive SEO, optimization needs to be done in advance for the periods of the year and ensuring that your site is in prime position.
7. According to competitors- Always make list of your competitors and check their websites see what keywords they are targeting. It will help you to see what you are forgetting and help you to widen your keyword list.
8. According to your Brand name- What does your brand stand for? Why people want your products? What values your product provides? If you know all this, then it will be easier to optimize content with Brand Keyword. Your brand’s name can make a massive difference in how quickly and easily you rank on SERPs. By Brand keyword you’ll easily be on top of the result. If you make your product/service keyword as a brand, you can easily make audience aware of your brand right when they are searching for you.